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Sweeties have caught up with table chocolate

Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...

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Higher customer requirements

Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...

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Season of seasons

According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...

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Flood of imports from the EU

According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...

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Modern store types dominate

The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...

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Destination: Romania

At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....

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Escape to victory

Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....

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The brakes are on

According to a forecast by GKI Gazdaságkutató Zrt. published on 27. December 2006, inflation is rising but balance is starting to improve. Investor confidence and the HUF are both improving...

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The market has expanded both in terms of value and volume

Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...

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30 years of shopping malls

The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...

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Teas are not all black nowadays

The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...

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Food conscious minority

According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...

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Tablets subject to strict scrutiny

A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...

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Men prefer smaller stores

According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...

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(HU) Konzervszavatosság orosz módra

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(HU) Veszélyben a sertéshús exportja?

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Small stores in a strong position

The value of retail sales of spirits grew by 8 per cent, while the quantity of sales grew by 4 per cent in the October 2005–September 2006 period compared to...

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Favourable domestic trends for wine

The year 2004/2005 does not count among the best years of wine production in Hungary. The purchase price of wine dropped by 25% due to overproduction, export fell by 180...

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Palinka reborn

Palinka has definitely benefited from EU rules regarding protection of origin. New flavours and designs keep appearing in the market, helping to boost sales. Since Hungary became the sole country...

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Return of the beer bottle

In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market...

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Why is headache more expensive on a Sunday?

Gyorgy Vamos of National Trade Association was arguing very strongly for the opening of the drug-market on the pages of Népszabadság. In his article published in mid-October he was reasoning,...

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Larger size shower gels are more popular

Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...

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Consumption growing after lifting of duties

The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...

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Faked washing powder brands

More than 33 tons of faked washing powder was confiscated in a XI. district warehouse. The names of two well known brands were used for the washing powder-imitations which contained...

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Natural is the trend in shower gels

According to surveys, shower gels are more popular in Hungary compared to neighbouring countries, though consumption has not reached the Western European level yet. Why is this? Private labels account...

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Export rates growing, import growth figures slowing down

Hungary’s export rates of agrarian products have been on the rise since our EU accession, and this tendency is continuing. Although the forecast for the growth of export rates was...

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EU testing rice from the US

Food safety experts of EU member countries have decided to begin testing rice shipments from the US to stop deliveries of genetically engineered products. The costs of testing in European...

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Low profitability in swine breeding

In Hungary more than 400 businesses are carrying out meat-processing activities. Since 2004 the number of such businesses has halved, and the production is highly concentrated (less than 50 companies...

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