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Conference about free time
Date: 2009-05-05 08:00:00
The average Hungarian consumer is a workaholic, working even in his/her free time, which means that free time has become more precious than money or commodities. According to the findings...
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Mainly domestic chains advertising insecticides
Date: 2009-05-05 08:00:00
According to the GfK Leaflet Monitor, 450 advertisements of insecticides were published in leaflets circulated by retail chains in 2008. Only two of these were private labels. Domestic retail chains...
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Nielsen reporting from London and Brussels: „Food relatively resistant to crisis”
Date: 2009-05-05 08:00:00
According to Jonathan Banks and Jean-Jacques Vandenheede from Nielsen, the number of purchases has begun to drop while demand is shifting from pleasant things towards necessary products. Everything is related...
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SOS-stores selling cheap food in Belgrad
Date: 2009-05-05 08:00:00
Grocery store chains launched the so-called SOS-stores, grocery store for low-income individuals in Belgrad, Serbia. The outlet features prices 20-50% lower than regular retail rates. The freshly opened stores are...
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Crisis management with efficient communication
Date: 2009-05-05 08:00:00
Crises undoubtedly shake the foundations of existing systems and lead to the appearance of better structures. Companies disappear or merge, and unusual solutions are invented, with the survivors benefiting from...
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Inflation fastest in Latvia
Date: 2009-05-05 08:00:00
Consumer prices were up by 1.7 percent on average in the EU-27 countries in February 2009, compared to 2008. Inflation was slowest in Ireland and Portugal (0.1 percent) and fastest...
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Negative self regard among the aged
Date: 2009-05-05 08:00:00
We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...
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Companies getting greener
Date: 2009-05-05 08:00:00
Regardless of the economic crisis, no company can afford to neglect the protection of our environment, because consumers are getting increasingly sensitive to such issues. – We spend a lot...
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The “price of fear”
Date: 2009-05-05 08:00:00
According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...
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Brands love mommy-bloggers
Date: 2009-05-05 08:00:00
Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are responsible for $2.1 trillion of U.S....
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Already huge CSR market still growing dynamically
Date: 2009-05-05 08:00:00
In the opinion of Éva Bitter, independent sales consultant, CSR is a new form of communication for FMCG companies which is still quite rarely used, but can be far more...
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Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!
Date: 2009-05-05 08:00:00
According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...
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Fruit yoghurt among the biggest categories
Date: 2009-05-05 08:00:00
Yoghurt consumption was up by 5 percent last year, exceeding 66,000 tonnes in the March 2008-February 2009 period. Sales in terms of value exceeded HUF 35 billion, with a 10...
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Another 40,000 unemployed
Date: 2009-05-05 08:00:00
The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...
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Yoghurts for all occasions
Date: 2009-05-05 08:00:00
If protecting one’s health is affordable and this is communicated intensively, negative market trends can be defied. Yoghurt is probably the best example for this. Sales of yoghurt have risen...
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Egg prices expected to rise further
Date: 2009-05-05 08:00:00
Trends in the global market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Egg prices began to rise rapidly in the EU in March, reaching...
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More households buying yoghurt
Date: 2009-05-05 08:00:00
According to the GfK Hungária ConsumerScan, 84 percent of households bought yoghurt in 2008. The segment of fruit yoghurts produced growth in 2008, while that of natural yoghurt declined. Demand...
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Hungary in economy mode
Date: 2009-05-05 08:00:00
As a result of the global financial crisis, the abundance of liquidity ended last year for Hungary. According to GKI forecasts, we are expected to reach the bottom of recession...
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Ice cream sales stable in terms of value, dropping in terms of quantity
Date: 2009-05-05 08:00:00
Retail sales of ice cream remain stable at HUF 18 billion annually, but dropped by 7 percent in terms of quantity in the February 2008-January 2009 period, compared to the...
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Rising prices in the food industry
Date: 2009-05-05 08:00:00
Domestic industrial prices were up by 2.4 percent in February 2009, compared to January and by 6.6 percent, compared to February 2008. Industrial export prices were up by 3.8 percent...
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More intense POS activities for ice cream sales
Date: 2009-05-05 08:00:00
Private labels have conquered nearly one half of the market of ice cream. Flavour preferences are quite stable in the larger segments where intensive communication and innovative promotions can be...
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Fat on top
Date: 2009-05-05 08:00:00
The average rate of inflation was 0.5 percent in March. Prices were up by 2.9 percent compared to March 2008. According to KSH figures, food prices were up by 0.7...
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Less ice cream sold
Date: 2009-05-05 08:00:00
According to a survey by GfK Hungária, ice creams continue to remain popular, though the growth in sales has come to a stop. 68 percent of the consumers interviewed in...
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Consumer expectations continue to deteriorate
Date: 2009-05-05 08:00:00
According to the GKI Consumer Confidence Index, consumers continued to get more pessimistic in April. Consumer confidence has been deteriorating since the winter of 2008. Expectations regarding unemployment in the...
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Committed to quality and unbroken customer confidence!
Date: 2009-05-05 08:00:00
Szikrai Borászati Kft. has been present in the market in its present form since 2004. Its owner and CEO, Tibor Sári and his team are committed to quality and reliability....
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Euro zone slowing down as well
Date: 2009-05-05 08:00:00
GDP was down by 1.6 percent in the Euro zone countries in the last quarter of 2008, compared to the third quarter, which was more than the anticipated 1.5 percent...
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Market share of PL mineral waters dropping
Date: 2009-05-05 08:00:00
Growth has stopped in the mineral water category. A drop of 2 percent in retail sales in terms of value was registered in the March 2008-February 2009 period, reducing the...
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We are first in terms of insolvency in EU
Date: 2009-05-05 08:00:00
According to Zoltán Dercze, director of Coface Hungary, we have the highest percentage of insolvent companies inside the EU. One out of 24 companies existing in January, will not survive...
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Mineral water brands looking for ideal price/profit ratio
Date: 2009-05-05 08:00:00
In spite of the recent drop in sales, the mineral water category still has potential for growth. However, closer co-operation with the retail sector is required to utilise this potential.....
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Industrial statistics continue to worsen
Date: 2009-05-05 08:00:00
Industrial production was down by 25.4 percent in February 2009, compared to the same month in 2008 and by 4.1 percent compared to January 2009. As a result of a...
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