Events

The Moon isn’t made of cheese at the moment

Recent market trends have shifted cheese sales towards lower-priced products. The latest government measure to curb inflation, the so-called margin freeze also applied to Trappist cheese. This has had a...

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Trophies served on a tray

The game meat market is no exception to current retail trends: due to the increased price-sensitivity of consumers, retailers need to plan with more promotions and lower prices in order...

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Cyberattacks are a lucrative business

Cyber security is no longer just a technological issue, but a new cornerstone of customer experience and loyalty. Cybercriminals are using AI to increase the effectiveness of their attacks. This...

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It doesn’t replace creativity: it enhances it

In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications...

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Drinks for the young and those young at heart

In 2024 the consumption of bitters and liqueurs declined a little in Hungary if compared to the previous year, but forecasts indicate that sales will start to grow again in...

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Digital advertising in a new era

Digital advertising has strengthened in the FMCG sector in recent years. Two main trends stand out in this segment. This article is available for reading in Trade magazin 2025/10. One...

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Robots in the service of cleanliness

According to a forecast by Mordor Intelligence, the global market for cleaning robots could expand by 23.3% per year on average between 2022 and 2027. The industry is moving towards...

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A full circle

The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...

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The pace of consumer price increases in the euro area accelerated in September

Annual inflation in the euro area accelerated in September as analysts had expected, according to preliminary data published by the European Union’s statistical office, Eurostat, on Wednesday. The annual inflation...

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Hungarian intermodal traffic is about to change pace

The Hungarian intermodal market entered a new phase: maritime container traffic has surged, rail transport of semi-trailers is expanding dynamically, while the new EKR regulation provides a long-term support framework...

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The Competition Council of the Hungarian Competition Authority has been expanded with a new member

The Competition Council of the Hungarian Competition Authority (GVH) has been expanded with a new member and the mandate of one member has been extended by another six years by...

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(HU) Új nyitvatartással növelni lehetne a termelői piacok vonzerejét

New opening hours could make farmers’ markets more attractive This article is available for reading in Trade magazin 2025/10. According to a representative online survey conducted in Hungary, Italy and...

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Manufacturing industry expanded slightly in September

According to a recent report by the Hungarian Logistics, Purchasing and Inventory Management Association (MLBKT), the seasonally adjusted Purchasing Managers’ Index (PMI) rose to 51.5 points in September, indicating moderate...

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GKI confidence index reaches 4-month high in August

According to a survey conducted by GKI Economic Research with EU support, consumers and the business sector expressed more optimistic outlooks in August than in July. This article is available...

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Eurostat: the number of guest nights booked on online platforms continued to increase

The number of nights spent in short-term accommodation in EU member states continued to increase in the second quarter of the year compared to the same period of the previous...

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Private labels are quietly winning Europe’s grocery shelves

Across Europe private labels continue to expand their market share as budget-conscious shoppers increasingly prioritise value. This article is available for reading in Trade magazin 2025/10. The article reflects the...

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Elevating poultry prices

According to AKI PÁIR data, in Hungary the producer price of live broiler chicken grew by 6.9% to HUF 443.2/kg, while that of live turkey augmented by 7.8% to HUF...

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Private labels are flourishing in Europe

According to Circana’s recently published report, Private Labels: Transformation for Growth, on the six biggest European markets – France, Germany, Italy, the Netherlands, Spain and the United Kingdom – private...

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European Rabbit Meat Days on October 4-5, 2025

On the first weekend of October 2025, rabbits will be the main character in Hungarian restaurants. The open goal of the new initiative is to promote the consumption of rabbit...

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Invisible risk in the chain: microplastics in the food industry

Nano- and microplastics are present in water, packaging and even in our bodies. Microplastics are plastic particles smaller than 5mm (approx. 0.1–5000µm); nanoplastics that are even smaller can pass through...

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Stable prices, big harvest – the pumpkin season is on

Thanks to the hot, sunny summer, the pumpkin harvest started earlier this year and the yield is really good. This article is available for reading in Trade magazin 2025/10. Already...

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Campaign for a lower VAT on alternative drinks in Germany

REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...

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New CFO at Bonafarm Group

From September 1, 2025, Róbert Demeter will join the Bonafarm Group as Group CFO and Deputy CEO. Róbert will be responsible for the financial management of the group, including business...

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Only vegan food was available at Billie Eilish’s Manchester concerts

In July only plant-based foods were on the menu at the Billie Eilish concerts in Manchester’s Co-op Live Arena, reducing the food-related emissions of the events by 47%. This article...

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What’s new and new topics at FRUIT LOGISTICA 2026

FRUIT LOGISTICA will be held again in Berlin from 4 to 6 February 2026. With new segments, high-level networking opportunities and global coverage, it is an unmissable event for industry...

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More Hungarians are open to vegan diet, but meat still dominates

Although only 3% of the Hungarian population follows a plant-based diet, nearly a quarter are open to vegan alternatives, we can learn from recent research by NRC. This article is...

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Manufacturer’s extended warranty equals quality – this is a really strong argument

When buying a new household appliance, four factors decisively influence consumers’ choices: the device’s functions, price, ease of access and the digital services associated with it. However, at the moment...

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Nutella Plant-Based makes Hungarian debut

From September 2025 Ferrero’s vegan-certified innovation, Nutella Plant-Based is also available in Hungary, bringing the well-known Nutella flavour with completely plant-based ingredients. This article is available for reading in Trade...

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PLMA Live: record-breaking private labels

In 2024 the market share of private labels reached a new high in Europe: 38.1%, representing a sales turnover of EUR 352bn in 17 countries across the continent, according to...

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The number of domestic corporate acquisitions is at a historic high

The domestic M&A market in Hungary is at an all-time high, with 110 such deals worth a total of $9 billion last year, an increase of almost 40 percent compared...

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