Events
Events from a trade marketing aspect
Date: 2009-02-05 08:00:00
According to the founders of TMK, it is best to discuss events at a special event like. IFE Foodapest: The first presentation was held by Fernando Bujarabal, owner of Berceo...
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Washing powder and gel producing price rise in excess of 20 percent
Date: 2009-02-05 08:00:00
Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...
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Agricultural prices falling permanently
Date: 2009-02-05 08:00:00
The average price of agricultural products was down by 22.3 percent in November 2008, compared to 2007. The price of plant products was down by 39.6 percent, while that of...
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Nutritional values increasingly influencing shopping decisions
Date: 2009-02-05 08:00:00
A survey has been conducted in six EU member states including Hungary about health conscious shopping decisions. A number of positive changes in Hungarian consumer habits have been detected. The...
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The future might belong to specialised washing agents
Date: 2009-02-05 08:00:00
According to Nielsen data, the quantity of washing agents sold last year dropped somewhat. However, this is not bad news for manufacturers who launched a campaign two years ago, promoting...
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Retail sales continue to decline
Date: 2009-02-05 08:00:00
The volume of retail sales was down by 1.9 percent in the first ten months of 2008, compared to the same period in 2007. A drop of 0.1 percent compared...
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Travelling more to see lower prices
Date: 2009-02-05 08:00:00
According to market surveys, typical Hungarian consumers attempts to compensate the effects of rising prices by going to new stores or turning to new products which means they need to...
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Reckitt Benckiser promoting ecological consciousness
Date: 2009-02-05 08:00:00
They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...
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Dropping consumer confidence and willingness to purchase
Date: 2009-02-05 08:00:00
According to a recent survey conducted by GfK Hungária and Corvinus university, consumers are very pessimistic regarding short term prospects. In December 2008, the consumer confidence index was down by...
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Brazil and Mexico may be a way out of crisis
Date: 2009-02-05 08:00:00
According to a recent survey conducted by Altradius among 300 companies world-wide, Latin American countries are becoming increasingly attractive destinations for companies looking for a way out of recession. Brazil...
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Specialised washing products – drugstores are strong
Date: 2009-02-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...
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Slovakian and Czech markets expanding faster than inflation
Date: 2009-02-05 08:00:00
Last year, FMCG sales expanded at a faster rate in Slovakia and the Czech Republic than inflation. The Schwarz group is the market leader in the Czech Republic, while the...
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Aastra expanding in the region
Date: 2009-02-05 08:00:00
In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...
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Softeners over HUF 13 billion per year
Date: 2009-02-05 08:00:00
Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...
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South-west dynamic, north-east slowing down
Date: 2009-02-05 08:00:00
Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...
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New generation of self-service cash registers
Date: 2009-02-05 08:00:00
A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...
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Little loyalty, many promotions for softeners
Date: 2009-02-05 08:00:00
Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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Fewer people buying larger quantity of softeners
Date: 2009-02-05 08:00:00
According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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Stable ranking for chemical products
Date: 2009-02-05 08:00:00
Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...
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Refrigerated yet fresh…!!!
Date: 2009-02-05 08:00:00
In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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Successful carriage driving event sponsored by the trade
Date: 2009-02-05 08:00:00
The 2nd OTP Carriage Driving World Cup was held between 5-7. December in Budapest. It was organised by the Lázár brothers. The number of visitors was up by a quarter,...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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