Google Shopping arrives in Hungary

Google Shopping arrives in Hungary
Date: 2019-08-20 19:28:34

For both customers and retailers, the success of online shopping depends on how fast one can get from showing interest in a product to making the purchase. What shoppers want is...

The big marketplace
Date: 2019-08-20 19:26:39

Already one third of sales in the e-commerce sector is realised in various marketplaces. A platform is a technology that provides certain services to more users at the same time. In the...

Few fake websites in Hungary
Date: 2019-08-20 14:44:37

Ecommerce Foundation has published the results of a survey that was conducted via Scamadviser.com, a website that helps more than 2.5 million users every month to check whether a website...

Strong customer authentication’s start won’t be trouble-free
Date: 2019-08-20 14:44:34

The date is approaching fast: on 14 September strong customer authentication (SCA) rules will enter into force in Hungary. It can already be seen that the system’s launch won’t be...

Instant payment – later
Date: 2019-08-20 14:44:31

On 28 May 2019 the Central Bank of Hungary (MNB) postponed the introduction of the instant payment system in Hungary, the new date is now 2 March 2020. MNB decided...

Comfort matters more to consumers than protecting the environment?
Date: 2019-08-20 14:41:37

A 1000-respondent representative online survey by NMS Hungary has revealed that environmental protection is important for 67 percent of Hungarians. At the same time, the concept of sustainability and sustainable development...

Traditional Hungarian cottage cheese ‘rögös túró’ gets EU designation
Date: 2019-08-20 14:32:35

The Milk Interbranch Organisation and Dairy Board has announced that the European Commission granted the Traditional Specialties Guaranteed (TSG) label to ‘rögös túró’, a special cottage cheese made in Hungary....

New BAT factory in Pécs
Date: 2019-08-20 14:19:30

Minister of Foreign Affairs and Trade Péter Szijjártó was also present when British American Tobacco (BAT) opened their new production plant in Pécs. The new factory was built from more...

Cif ecorefill: smaller burden on the environment
Date: 2019-08-20 14:16:07

Unilever has launched Cif ecorefill in the United Kingdom, a new packaging format that puts a much smaller burden on the environment. The ecorefill contains a 10 times concentrated formula,...

Another first from Lidl: Organic bakery items baked in-store
Date: 2019-08-20 14:09:52

Lidl Hungary is the first grocery retailer in Hungary to sell organic baked goods made in-store. The six new organic bakery items – baguettes, rolls, breads, etc. – are made...

GVH gives green light to Media Markt and Tesco in Győr too
Date: 2019-08-20 14:09:50

The Hungarian Competition Authority (GVH) has granted Media Markt permission to take over the electronics department of the Tesco hypermarket in Győr. In an earlier procedure GVH has already authorised...

7.7 million forints donated to Food Bank
Date: 2019-08-20 13:58:02

Thanks to the shoppers, Tesco and Mars collected HUF 7.7 million for the Hungarian Food Bank Association between 16 and 30 May. Shoppers could help by buying the designated Mars...

Isobar Budapest’s new business development director
Date: 2019-08-20 13:54:01

Since August 2019 János Arany has been the regional business development director of Isobar Budapest (Dentsu Aegis group). His arrival marks the start of a new era for the company,...

Cif announces winners
Date: 2019-08-20 12:56:10

Cif’s global campaign for a cleaner world arrived in Hungary this spring. First they cleaned the station building of the MÁV Children’s Railway in Hűvösvölgy, and later playgrounds, schools and...

Dreher is brewing experiences
Date: 2019-08-20 12:03:10

Dreher Breweries is 165 years old this year. Our magazine interviewed CEO Gábor Békefi on this occasion. What would you like to highlight from the company’s successful history? – What...

(HU) Ami jéghideg, az cool!
Date: 2019-08-20 10:49:26

Sorry, this entry is only available in HU....

Ranking al dente – the world’s best restaurants
Date: 2019-08-20 10:45:59

There is no such thing as an objective ranking of restaurants, but ‘The World’s 50 Best Restaurants’ by Restaurant Magazine comes pretty close. They have divided the world into 26...

Cooking courses for cancer patients
Date: 2019-08-20 10:43:18

A culinary centre in Idaho organises cooking courses for cancer patients. Chemotherapy often changes the taste perception of patients and some people don’t even feel taste after the treatment. The...

Battling hangover professionally
Date: 2019-08-20 10:40:02

An instant noodle company has launched a service called ‘Hangover Taxi’. If you wake up with a headache and nausea after a long night out drinking, all you need to...

Pink is beautiful!
Date: 2019-08-20 10:26:27

2018 was the year of ping gins, several major gin brands launched pink versions of their products. The colour comes from some kind of berry in most cases, usually strawberry....

Five impulse buying strategies
Date: 2019-08-20 10:25:25

In March American marketing specialist Katie Kochelek published an article on the Shop! website. The topic was 5 strategies that can be used to motivate shoppers for impulse buying. 1....

More spectacular shop windows make shoppers more loyal
Date: 2019-08-20 10:17:41

According to a recent study by Shop!, the shop window can be one of the best opportunities for a store and a brand to sell themselves instantly. In the offline...

The wise man’s cookbook
Date: 2019-08-20 10:16:15

Election expert and amateur cook Dr Zoltán Tóth has recently published a book, titled ‘A Civilian in the Kitchen’. Once a month Dr Tóth gets together with friends in his...

Starting it early enough
Date: 2019-08-20 10:16:12

Creative chef Tamás Stiller started his Kindergarten Garden project in 2011 and financed it himself for years. The programme is teaching the little ones how to grow fruits and vegetables....

Culinary compromise
Date: 2019-08-20 10:12:00

In August the Kölcsey Centre in Debrecen was the host of a conference on the culinary world of the Austro-Hungarian Monarchy. The idea for the conference came from Imre Martin,...

Hungary’s best breads
Date: 2019-08-20 10:06:09

In 3 categories almost 50 breads have entered the 8th Bread Competition of the Hungarian Baker Association. For the first time not only association members, but anyone could enter the...

VAT rate
Date: 2019-08-20 10:04:04

Thanks to the two-phase VAT reduction in the hospitality sector, many enterprises had the financial means for investing in development and higher salaries for workers. That was a positive step,...

POPAI Hungary celebrates another victory
Date: 2019-08-20 10:02:13

On 26 June the winners received the Shop! Global Awards of the international trade associations POPAI and Shop!, at the international trade exhibition GlobalShop in Chicago. Winners were announced in...

The new generation
Date: 2019-08-20 09:48:37

The new presidency of the guild has created the Youth Group of the Guild, the foundation of which was the sweeTEN programme. Our magazine asked vice president Balázs Ipacs about...

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Google Shopping arrives in Hungary