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The Drink of National Affiliation in the Carpathian Basin will be ready for the Gyula Pálinka Festival

The Drink of National Affiliation in the Carpathian Basin will be ready for the Pálinka Festival in Gyula. At the event that will be held between 27 and 30 April,...

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The Winemaker of Winemakers award will be handed over on Friday

Two winemakers from Tokaj, and one from Villány have been included into the finals of the Winemaker of Winemakers award. The award will be handed over on 20 April –...

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Shopper experience in the retail sector (Part 1)

It is very important to improve the shopper experience in both classic retail and in e-commerce. A study by Brian Cantor, published in Customer Contact Week (CCW) Digital introduces new approaches...

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Hungarian students can take part at L’Oréal Brandstorm’s international finals in Paris

The regional round of the L’Oréal Brandstorm Innovation Competition was organized on 10 April, where Hungarian, Czech and Slovak students of higher education presented their ideas to the jury. Participants...

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More than 50,000 visitors at this year’s Anuga FoodTec

Cologne hosted the Anuga FoodTec trade exhibition for the eighth time. There were a record number of visitors at the event which is organised every three years. This year 13 percent more...

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Hungarian wines at the Vinitaly Italian trade fair

The Hungarian wines will be presented at an own stand again at the Vinitaly International Wine Festival and Exhibition, which opened in Verona, Italy on Sunday. After a long period...

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New Future Lab concept at SIAL Paris

This year’s SIAL Paris programme has been made more exciting with the addition of a laboratory, a start-up programme and a virtual reality feature: between 21 and 25 October 2018...

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Mangalica Festival in Debrecen

The mangalica festival has begun for the ninth time on the main square of Debrecen, the Kossuth square in front of the Reformed Great Church. Tóth Péter, president of the...

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The three-day celebration of the wine profession and the wine lovers ended in Budapest

During the three days of the VinCE Budapest Wine Show 2018, visitors could not only knew the best wines of the Hungarian wineries, but could also learn about the most...

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Offering solutions in packages

METRO Hungary was one of the most important participants at the Sirha 2018 trade show. We asked CEO Imre Horváth about their presence and plans. – Both the retail and the hospitality...

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A record number of exhibitor at the Great Badacsony tasting

More than ever 35 Badacsonyi wineries are presenting more than 150 wines at the Great Badacsony tasting on Saturday at the New York Palace in Budapest, where 16 tourist service...

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8th Tradition and Evolution Contest

Early April Szinergia Trade School’s Taverna Member School was the host of the qualifiers for the 7th Tradition and Evolution contest. Ten chefs qualified for the final, which takes place on...

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Loyalty building as part of an omnichannel strategy

According to a study by SessionM – which referred to Retail Touchpoints – from 2017, in the last 4 years consumers have been losing interest in traditional loyalty programmes. eMarketer reported...

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Shop! Global Awards winners

For the 8th time Shop! honoured the best POP displays, in-store promotions, shop design and product presentation solutions at the Global Shop trade fair in Chicago. There were 69 competition entries...

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This year’s first POPAI meeting

GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was...

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(HU) A cafeteria Y-generációja – Edenred kártyák

Sorry, this entry is only available in HU....

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Premio Sirena D’oro in Sorrento, for the sixteenth time

The Italian Trade Agency (ICE-Agenzia) invited journalists – among them a representative of Trade magazine – to Sorrento, to the Premio Sirena d’Oro olive oil summit and award ceremony between...

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The jury have decided!

The best Hungarian brands have been named for the eighth time within the framework of the MagyarBrands programme. This prize expresses the recognition of the public and the trust of the...

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VinCE Budapest: the best wines of the V4 countries were chosen

The best wines of the V4 countries were selected at the VinCE Budapest Wine Show – the Hungarian Tourism Agency (MTÜ) announced on Monday. According to the announcement, the 2015...

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Beer picnic in Szentendre

In addition to beer specialties, concerts, light music talent competition, gastronomic events, street ball and children’s programs will await the visitors to the four-day beer picnic to Szentendre from 28...

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Euronics opened a new store in Zalaegerszeg

The Vöröskő Kft., operator of the Euronics business network opened a 1,200 square meters of technical warehouses with brownfield investment in Zalaegerszeg on Friday. Fazekas Zsolt, managing director at the...

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Magazine: The future of offline retail: going digital

15 February 2018 was the day when Trade Marketing Club members gathered for the annual ‘I love trade marketing’ conference. At the end of the day the ‘Trade marketing manager of...

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The excellences of the Hungarian wine world were chosen

The excellences of the Hungarian wine world were awarded in eight categories this year. The VinCE Awards were handed over on Thursday at the 9th VinCE Budapest Wine Show. VinCE...

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The VinCE Budapest Wine Show supports young people with autism

This is the first time that the Autistic Art Foundation will be present at the VinCE Budapest Wine Show from 5 to 7 April. In the Várkert Bazár, many exhibited...

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The willingness of SMEs to invest is at a multi year peak

The willingness of SMEs to invest is at a multi year peak, as currently two out of three executives plan to make some improvements over the next year, according to...

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VinCE Budapest: The wines of the V4 countries will also be presented at the tasting

On the occasion of the Forthcoming Hungarian Presidency of the Visegrad Group (V4s), Czech, Polish and Slovak wines will be presented at the VinCE Budapest Wine Show, where all four...

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VinCE Budapest – The event begins in the Várkert Bazár on Thursday

At the VinCE Budapest Wine Festival the visitors can choose between 15 master courses mainly on biodynamic farming, and can learn about the products of 160 exhibitors – Jandrasics Borbála,...

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The MKB Group and the Association of Agricultural Machinery Distributors signed a co-operation agreement

The MKB Bank Zrt. and the Association of Agricultural Machinery Distributors (Megfosz) signed a strategic co-operation agreement for one-year in Budapest on Wednesday. The MKB Group supports the promotion of...

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Meals made of edible flowers

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