One beer, countless stories: Soproni has been connecting for 130 years
One beer, countless stories: Soproni has been connecting for 130 years
“The greater the daily rush, the more important it is to feel that we are not alone” – says the new advertisement of Soproni, which is celebrating its 130th anniversary....
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The favorite cake of Hungarians is dobostorta
Whether homemade or store-bought, cakes play an important role in family and community events. According to TV Paprika’s survey*, seven out of ten Hungarians bake cakes, and most of them...
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MediaMarkt: Gadgets gathering dust in Hungarian drawers could be worth hundreds of thousands
The amount of unused electronic devices accumulated in Hungarian households is alarmingly high, according to a recent, nationally representative study commissioned by MediaMarkt. While we typically replace mobile phones only...
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Hungarian beekeeping in serious crisis: the population has halved, there will also be less acacia honey
More than half of the domestic bee population died in the winter, and the April frosts also destroyed the crops of two-thirds of the Hungarian acacia forests, according to the...
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The dark side of AI – who will stop the spread of deepfake?
Deepfakes, or fake images, videos, and audio generated by artificial intelligence, are a growing problem online. As technology advances, it becomes increasingly difficult to distinguish between real and artificial content,...
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Stable labor market awaits the effects of tariffs
In March, the number of employed persons among the working-age population aged 15-74 was 4 million 701 thousand, which is more than 18 thousand people higher than the February level,...
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Aluminium-like glitter in brand building
At the company’s headquarters on Andrássy Avenue in Budapest, HELL ENERGY Magyarország Kft. hosted a meeting for the Green Club and the HoReCa Chapter of the Hungarian Marketing Association at...
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MKIK Vice President: Economic challenges must be turned into opportunities
The role of the Hungarian Chamber of Commerce and Industry (MKIK) is to turn economic challenges into opportunities for entrepreneurs, said the Vice President of MKIK at the opening ceremony...
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GKI Analysis: Has competitiveness taken precedence over sustainability in the EU?
The European Union’s sustainability (ESG) objectives have been a high priority in recent years. The aim of sustainability regulations is to ensure that companies take environmental and social impacts into...
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Domestic superfoods for health and sustainability
People eat more and more exotic “superfoods”, but from a sustainability and dietetic point of view it is better to choose domestic alternatives, says the Hungarian Dietetic Association (MDOSZ). This...
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Henkel and the 10 Million Trees Foundation plant 1,800 trees
Henkel Magyarország and the 10 Million Trees Foundation have been working together for five years. This article is available for reading in Trade magazin 2025/5. As a result of their...
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Portugieser Summit: The anniversary winners are here
On April 23, the 10th edition of the international competition for wines made from the Portugieser grape variety was held, with entries arriving from 5 countries. The international jury evaluated...
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Munch and SPAR save more than 1.1 million food packages
Since 2022 SPAR Magyarország has sold more than 1.1 million food packages with a discount through the Munch app. This article is available for reading in Trade magazin 2025/5. Packages...
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Nestlé surpasses its sustainability targets
One year ahead of schedule, Nestlé cut its global greenhouse gas emissions by 20.38% in 2024 compared to the 2018 levels, achieving an important milestone towards its net zero emissions...
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Farm Europe urges EU to stand up for animal products
A new approach and measures to recognise and value the work of those working in the animal production sector are being called for in EU food policy by 125 like-minded...
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K&H’s parent company among the world’s most sustainable banks
For the third consecutive year K&H’s Belgian parent bank, KBC Group has been granted an “A” rating by CDP, thanks to this becoming one of the world’s most sustainable banks....
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The EU has approved a new feed additive: this is how L-arginine affects animal health
The European Union has authorized the use of L-arginine as a feed additive, which offers new opportunities for a balanced amino acid supply for farm animals, according to reports from...
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ESG shift in HR: equality takes a back seat, environmental protection comes to the fore
According to the SAP SuccessFactors 2025 trend report, the focus of HR has shifted considerably in the ESG landscape: while social aspects are weakening, environmental sustainability is pushing forward. This...
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Innovative technologies 2.0: from the Mariana Trench to the peak of K2
Food industry isn’t only changing in its product portfolio, but also in the technologies it uses. AI, automation, precision technologies, blockchain and robotics are often mentioned as technologies that are...
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Cake of Hungary celebrates 18 years
For the 18th time the Hungarian Confectioners’ Craft Union (MCI) is organising the Cake of Hungary competition, the theme of which is the 140-year-old traditional Hungarian dessert, Dobos cake. This...
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Drastic price increase for Temun and Sheinen: Trump’s tariff war is having an impact
Starting April 25, products ordered on the Chinese Temu and Shein platforms became noticeably more expensive for American customers after the Trump administration’s tariff war measures came into effect. According...
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István Nagy: we will continue to strive to reduce the risk of bird flu epidemics in every possible way in the future
We will continue to strive to reduce the risk of bird flu epidemics in every possible way in the future, and to this end, we intend to introduce effective incentives...
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Tatayoyo – pepper
Tatayoyo pepper is a special product in the pepper category, which can be used in many ways. It can be served quickly and easily, either raw or roasted. Contact: Prémium Kert...
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Hajdú grilling cheese in new flavours
Every year Kőröstej tries to win the hearts of consumers with new, special flavours. This year is no different: lots of consumers will be delighted to taste the exciting tomato-basil...
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ESG questionnaire from July for companies requesting large loans
From 1 July 2025 a new ESG reporting obligation will enter into force for corporate borrowers. This article is available for reading in Trade magazin 2025/5. According to the new...
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TUTTI Sweety sweet treats
The TUTTI Sweety product range brings classic sweet treats back to modern kitchens. It delivers high quality, traditional flavours that evoke the experience of home-made sweets. Contact: TUTTI Kft.; T.:...
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New grant programmes in the field of sustainability
European and domestic agricultural practices are increasingly driven by the green standards of the European Union, state secretary Zsolt Feldman told at a conference. This article is available for reading...
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Freego gluten-free deep-frozen cheese scones from puff pastry
Gluten-free, convenient and quick to prepare in the oven or in an Air fryer. The product has a premium cheese taste and the loose texture of puff pastry. It is...
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Omnibus package of measures
In February 2025 the European Commission presented a new package of proposals that would amend several sustainability regulations, including the CSRD, CSDDD and EU Taxonomy. This article is available for...
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Márka Grape and Cotton Candy carbonated soft drink
Due to popular demand, our initially limited edition Grape and Cotton Candy product is now part of our permanent product selection! In this flavour combination – which may sound unexpected...
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