Events
16 rapeseed hybrids tested in GOSZ-VSZT-NAK experiment
The national post-registration variety trial of winter rapeseed by the National Grain Growers’ Association (GOSZ), the Seed Association Interprofessional Organization and Product Council (VSZT), and the National Chamber of Agriculture...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Why did the interest rate stay the same?
The decision-making body of the Hungarian National Bank did not change the key interest rate at its meeting on Tuesday, so it remains at 6.5 percent. According to Dávid Németh,...
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One of the leading vocational training institutions in Europe and the world is the Hungarian
EU funds are coming to Hungary, “and they are enjoying themselves,” the Minister of Public Administration and Regional Development said in Simontornya, Tolna County, on Tuesday. Tibor Navracsics, in his...
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This year’s Symbol of Sustainability winners announced
Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...
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Priority official inspections during the harvest
The National Food Chain Safety Office (Nébih) is once again carrying out a series of priority inspections during the harvest period this year. The focus of the inspections is on...
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ELTE: Bugs may have played a greater role in pollination in earlier stages of geological history
Bugs may have played a greater role in pollination in earlier stages of geological history – Hungarian researchers have confirmed based on the examination of an ancient bug found in...
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Keurig Dr Pepper To Buy Dutch Coffee Company JDE Peet’s
US soft drinks giant Keurig Dr Pepper is set to create a global coffee giant to rival market leader Nestlé with an $18 billion (€15.7 billion) takeover of JDE Peet’s,...
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Kaufland Installs Myflexbox Parcel Stations at 40 Locations Across Germany
Retail giant Kaufland has taken another step toward enhancing customer convenience by installing Myflexbox parcel stations at 40 of its stores in Germany. These stations are compatible with multiple delivery...
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Wheat harvest expected to rise in the EU and worldwide
According to the August forecast of the United States Department of Agriculture (USDA), the world can harvest 807 million tons of wheat in the 2025/2026 marketing year, 7 million tons...
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Coca-Cola explores sale of Costa Coffee, source says
U.S. soft drinks company Coca-Cola is working with investment bank Lazard to review options, including a potential sale, of British coffee chain Costa, a source familiar with the matter told...
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Watermelon foreign trade has picked up
According to data from the Hungarian Central Statistical Office, 171.1 thousand tons of watermelon were harvested in Hungary in 2024 from 3.6 thousand hectares of growing area, which was 37...
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New directions in warehousing
In the warehousing sector the regulatory environment is undergoing big changes: the introduction of the Logistics Park certification from 2025 set a new entry threshold, especially for larger capacity providers....
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Data-driven decisions
Digitalisation is the driving force behind the development of domestic tracking systems. Technological innovation focuses on the visualisation and analysis of real-time data, with a particular emphasis on solutions tailored...
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Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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Companies are waiting, calculating and delivering – new room for manoeuvre on the fleet market
A cikk a Trade magazin 2025/8-9. lapszámában olvasható. “Nowadays, it is increasingly difficult for both large companies and SMEs to plan for the long term, so they are making even...
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Belgian strawberries get cardboard packaging in Delhaize stores
Belgian retailer Delhaize is switching from plastic to cardboard packaging for its domestic strawberry range, eliminating around 17 tonnes of plastic from its operations each year. This article is available...
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Atria Finland modernises convenience food production
Finnish company Atria is investing EUR 82.4m in its Nurmo plant, with the goal of modernising its convenience food production and introducing green energy solutions. This article is available for...
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Starbucks helps baristas with AI
Starbucks has begun testing its new generative AI, the Green Dot Assist virtual assistant, in 35 US stores, to help baristas with their work in real time. The innovation works...
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Dole sells US fresh vegetable business to new owner
The US fresh vegetable business of Dublin-based company Dole has been acquired by Organicgirl, a packaged salad firm owned by Arable Capital Partners, for USD 140m. This merger will result...
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AI-powered customer service at municipalities
Hundreds of municipalities in Hungary will soon have AI-powered customer service “colleagues”, who will be available 24/7 via email and phone and will respond within 5 seconds in any language....
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Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
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Dm babybonus for expectant mothers and families with young children
In May 2025 dm launched a new digital service for expectant mothers and families with young children, called dm babybonus, which has personalised content, exclusive coupons and information to support...
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Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
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Security remains the most important factor in online shopping
According to Visa’s 2025 survey of e-commerce payments in Central and Eastern Europe, security remains the most important factor for 83% of Hungarian consumers when shopping online. This article is...
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Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
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K&H: credit card in just a minute – a new era in banking
K&H Bank’s AI-powered developments are taking the customer experience to a new level: personal loans, credit cards and overdraft loans can now be applied for and obtained in just one...
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Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
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Value of smartphone payments approaches HUF 1,400bn
Nearly HUF 1.4bn and 173 million transactions: this is the balance sheet for smart device payments at K&H over the past three years. This article is available for reading in...
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Own store and webshop for producers in Szentes
The Southern Great Plain Horticulture Cooperative (DélKerTÉSZ) has launched its webshop and opened its own store, making it even easier for shoppers to purchase fresh, high-quality Hungarian vegetables. This article...
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