Events
The power of fragrances
On the domestic perfume market demand continued to strengthen in 2024, realising outstanding growth in both value and volume. According to NIQ data, the category developed by 14.3% in value...
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KSH: retail turnover increased by 3.0 percent compared to the same period of the previous year, while remaining unchanged compared to the previous month
2025. In September, the volume of retail trade turnover increased by 3.4 percent according to raw data, or 3.0 percent adjusted for calendar effects, compared to the same period of...
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Annual inflation in the OECD accelerated to 4.2 percent in September
The annual average increase in consumer prices in the member countries of the Organization for Economic Co-operation and Development (OECD) accelerated to 4.2 percent in September from 4.1 percent in...
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Beyond the bottle
2025 brought moderate but stable growth for the shower gel market. According to Nielsen data, sales of women’s shower gels rose by 3% in value and 7% in volume by...
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Eurozone retail sales fell month-on-month, but rose year-on-year in September
Retail turnover in the eurozone fell in September compared to the previous month, but increased in annual comparison. According to data published on Thursday by the statistical office of the...
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NIQ – a new office with a variety of views
A family atmosphere and a “housewarming” vibe welcomed POPAI members to NIQ’s (NielsenIQ) new office on Deák Square. This article is available for reading in Trade magazin 2025/11. Customer relations...
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International POP events
The end of 2025 and the beginning of 2026 will bring a number of Shop! and POPAI events for POP enthusiasts. This article is available for reading in Trade magazin...
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OPTEN: The annual decrease may again be in the order of tens of thousands
Based on the data for the third quarter of 2025, the number of companies in the Hungarian business world continues to decline. New establishments are still unable to offset the...
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Lidl stores will be closed on December 24th this year as well
Lidl Hungary continues its pioneering initiative launched in 2023, according to which its stores will be closed nationwide on December 24, Christmas Eve. The aim of the decision is for...
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Complete protein – what does it really mean?
If there is a nutrient that is worth taking seriously in every situation in life, it is protein: it is essential for the construction of cells, muscles, hormones and enzymes,...
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The largest Hungarian chestnut processor burned to the ground in March, but is now producing again
The largest Hungarian chestnut processor, Sarkpont Zrt., has literally risen from the ashes. The factory in Kadarkút-Vótapuszta was destroyed by a fire on March 27th of this year, in which...
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KSH: industrial production expanded by 1.3 percent both compared to the same period of the previous year and compared to the previous month
In September 2025, the volume of industrial production exceeded the average by 1.3 percent, while adjusted for working day effects, it fell by 1.5 percent compared to a year earlier,...
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MOHU has installed a new REpont machine suitable for bulk redemption
MOHU has installed a new vending machine in Budapest, suitable for bulk redemption. The III. district, the new R2 vending machine – an improved version of the R1 type manufactured...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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Drought mitigation measures reduced crop losses
Although drought seriously threatened Hungarian agriculture this year, drought mitigation measures ultimately significantly reduced crop losses, said the State Secretary for Agriculture of the Ministry of Agriculture (AM) at a...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
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Lidl UK’s plant-based sales are booming
In 2025 Lidl UK realised a 694% annual sales growth with its private label meat-free and plant-based dairy products, exceeding its 400% target by far. This article is available for...
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The Hungarian Innovation Grand Prize competition has been announced.
The Hungarian Innovation Association (MISZ) has announced the Hungarian Innovation Grand Prix for the 34th time. Companies can submit innovation projects that have been implemented in practice and will bring...
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Inflation in Austria was 4.0 percent in October, after September
The annual growth rate of consumer prices in Austria was 4.0 percent in October, the same as the previous month, according to preliminary data from the Austrian Statistical Office (Bundesanstalt...
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Retail sales in Romania fell by 2 percent in September
According to raw data, retail turnover in Romania decreased by 2 percent in September compared to the previous year, the National Institute of Statistics (INS) announced on Thursday. According to...
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The Ministry of Agriculture is helping farmers implement their supported investments with another facilitation
In the new agricultural support cycle, after the investment decisions, the period of project implementation is now underway. As a result of the consultation with the banking sector, the ministry...
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(HU) Új nyitvatartással növelni lehetne a termelői piacok vonzerejét
New opening hours could make farmers’ markets more attractive This article is available for reading in Trade magazin 2025/10. According to a representative online survey conducted in Hungary, Italy and...
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This year, the Night of Modern Factories will be held for the ninth time
On November 14, 2025, the Hungarian Economic Development Agency, under the ownership of the Ministry of National Economy (NGM), will organize the Night of Modern Factories, a national program series,...
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The 4th Marketing Art Employer Branding Conference is coming
The labor market is changing at an unprecedented speed – the key to success today is whether we are able to continuously re-tune our brand while maintaining our values and...
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According to a survey, 51.5 percent of car buyers would not choose an electric car yet
51.5 percent of those planning to buy a car would not buy an electric car, 12.2 percent would consider buying an electric vehicle, and the remaining respondents are undecided on...
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Supermint ventured into new waters: fishing lakes were tested
In the Supermint program, 13 fishing lakes were inspected by experts from the National Food Chain Safety Office (Nébih). No problems that warranted immediate official action were revealed during the...
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Joint action to prevent forest fires – scientific and professional cooperation between the University of Sopron and the Disaster Management Authority
Due to climate change, extreme weather events, droughts and open-air fires are becoming more frequent in Hungary and throughout Europe. The Faculty of Forestry Engineering of the University of Sopron,...
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Fertilizer sales fell by a fifth in one year
In July–September 2025, farmers received a fifth less fertilizer than in the same period a year earlier. Demand for lime ammonium nitrate (MAS) decreased by about a third compared to...
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