Events
The government is helping farmers with a loan moratorium
In order to offset frost and drought damage and the oversupply in the pig market, we are helping farmers with a new tool, announced István Nagy, Minister of Agriculture. The...
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Market leader in sustainability: Market Group’s 2024 ESG report published
Market Group has published its comprehensive sustainability reportfor the fourth time, thus confirming its leading role in the green transition of the construction industry. The market-leading high-rise construction group achieved...
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The taste of luxury
In the super-premium and super-premium+ spirit categories consumers are increasingly looking for experience, authentic origin and special production methods. This article is available for reading in Trade magazin 2025/12-2026.01 In...
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What can someone following a paleo diet eat during the holidays?
Free of dairy, gluten and added sugar. For most people, that’s what the paleo diet means, and it’s still very popular in Hungary after many years. Perhaps there is more...
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The time has come for domestic professional asset management.
Geopolitical tensions, fluctuating interest rates and tax policy uncertainty are rewriting previous security models of asset management worldwide. – points out Balázs Horváth, member of the board of directors of...
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Balázs Hankó: there is huge potential at the Gödöllő University
There is huge potential at the Hungarian University of Agriculture and Life Sciences (MATE), which is currently among the 100 best agricultural universities in the world – said the head...
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Bel Group Shifts To Paper Packaging For Babybel Cheese
Cheese multinational Bel Group has announced the global roll-out of recyclable paper packaging for its iconic Babybel cheese. This sustainable packaging initiative aims to replace Babybel’s traditional cellophane with responsibly...
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Cattle farmers receive new targeted support
The Ministry of Agriculture continues to treat livestock farming as a key strategic sector in this challenging year. Therefore, it has enabled almost 6,000 farmers in the cattle sector to...
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The HORECA sector joins forces with Alimentaria+Hostelco to mark the future of hospitality
Absolute support from the sector for the ambitious commitment of Alimentaria + Hostelco 2026 by the channel HORECA. Spain’s leading business organisations representing its entire ecosystem have signed collaboration agreements...
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Amazon tests delivery in half hour or less
In parts of Seattle and Philadelphia, ultra-fast delivery of household essentials and groceries is an extra $14 — or $4 for Prime members. Amazon is testing half-hour or quicker deliveries...
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István Nagy: there will be enough Hungarian fish for every family’s table
The people working in Hungarian aquaculture have done an excellent job, so there will be enough Hungarian fish for every family’s table; people will be able to get fish and...
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Record-breaking Black Friday in online orders
Hungarians have been more daring this year: Black Friday and the Christmas shopping season far exceeded modest preliminary estimates, and the volume of spending reached 260 billion forints. According to...
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Campaign launched to dispel misconceptions about meat and dairy products
There are many misconceptions about meat consumption and animal husbandry, and the National Chamber of Agriculture is dispelling these in its campaign titled “Facts to Taste” by presenting scientific facts...
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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No more “pig in a poke” in hospitality: How Eventrend Group reformed workforce management with the help of Giggle
One of the biggest challenges in the hospitality and event planning industry is managing seasonal fluctuations and high turnover. However, Eventrend Group, one of Hungary’s leading hospitality groups (operator of...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
It has been 10 years since the adoption of the Paris Climate Agreement. According to a recently published international summary, more than two-thirds of the Earth’s systems are now in...
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K&H: the phone has become the most practical Christmas payment method
At Christmas, along with the lights, our expenses can easily “surge”, especially when we pay with a bank card or mobile phone, and the forints slip out of our pockets...
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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The most expensive mistake in logistics is the “it’s the way we used to do it” mentality
The Hungarian and Central European logistics sector has now established operating patterns that reproduce cost increases, capacity shortages and unnecessary environmental burdens every day. According to a recent analysis by...
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Andrea Prohászka: The whole family had to learn to play different roles – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed Andrea Prohászka, managing director of Tutti Kft. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu....
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European Commission to strengthen checks on agricultural products entering the EU
The European Commission will significantly strengthen checks on food, animal and plant products imported into the European Union, the Brussels-based body announced on Tuesday. Commissioner for Health and Animal Welfare...
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Sunflower and rapeseed seed prices have decreased
According to Nébih data, the seed propagation area of Hungary in 2024 reached 110.4 thousand hectares based on the total area observed (excluding vegetable and flower seeds), which was 8.4...
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Albert Heijn’s personal care brand revamped
Albert Heijn has revamped its private label personal care product range. This article is available for reading in Trade magazin 2025/12-2026.01 The Care brand offers more than 300 vegan, microplastic-free...
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Farmers can count on the government in the fight against drought
Although drought and lack of precipitation have posed serious challenges to Hungarian agriculture this year, the timely measures taken to mitigate drought damage have ultimately significantly reduced crop losses, said...
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The government provides further significant assistance to the actors of the domestic dairy sector
A key goal is to stabilize the operation of domestic milk producers and processors, strengthen the market positions of Hungarian products, and ensure the long-term competitiveness of the dairy sector...
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