Events
Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
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Applications are now open for the 2026 Siemens Media Award
Artificial intelligence in agriculture or as a conversation partner, bio-waste recycling and a Hungarian winner who also took home the regional grand prize – this was the case with last...
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
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Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
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ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
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2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
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Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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Markets facing a structural turning point in 2026
Entering 2026, the global investment environment basically looks favourable for risky assets. Growth is likely to remain stable and monetary and fiscal policies are expected to be supportive. This article...
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GKI economic sentiment index begins 2026 with a small decline
According to a survey conducted by GKI Economic Research Zrt. with EU support, consumer outlook remained unchanged in January compared to December, but business outlook deteriorated slightly. This article is...
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Raw milk’s price kept falling in December
According to AKI PÁIR data, the average producer price of raw milk in Hungary was HUF 189.6/kg in December 2025. This article is available for reading in Trade magazin...
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Workers’ wage demands and company wage increase plans are becoming increasingly distant from each other
Randstad has once again conducted a survey among decision-makers in the corporate sector, which sheds light on business expectations for 2026 as well as the most significant HR challenges. The...
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One of the lifestyle paradoxes of the year: dieting in the coldest weather
At the beginning of the year, crowds of people start diets. After the festive feasts, Christmas cookies and New Year’s champagne, everyone suddenly starts with a “clean slate”: less crime,...
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Ski season: an emergency can cost hundreds of thousands if we don’t prepare consciously
Winter and the ski season are in full swing, and many Hungarians are targeting the ski resorts of neighboring countries: the more than half a millionactive domestic skiers are nearly90 percentof...
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The EP accepted the safeguard clauses concerning the Mercosur agreement
The plenary session of the European Parliament approved on Tuesday the protective clauses that serve to protect EU agriculture against the liberalization effects of the EU-Mercosur trade agreement, the body...
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