Events
Hungary is officially free from bovine brucellosis
The European Commission and the other Member States officially approved Hungary’s application for recognition of its freedom from bovine brucellosis in February 2026. This recognition is the result of the...
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Sustainable water use in agriculture with EU support
More than 31.87 million forints of EU support was used to develop a mindset for sustainable agricultural water use. Within the framework of the call for proposals RRF-4.2.1-23 – “Building...
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Brits Embrace At‑Home Celebrations While Germans Cut Back on Valentine’s Day Spending
In the United Kingdom, consumers are leaning into cosy, cost‑effective Valentine’s Day celebrations at home, while in Germany the romantic holiday is overshadowed by the carnival season, leading to noticeably...
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There is a call in the Netherlands to ban play sand due to asbestos contamination
Dutch laboratories have discovered traces of asbestos in playgrounds of kindergartens and nurseries, as well as in sand used in playhouses, and as a precaution, they are calling for a...
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Agrometeorology: mild weather disrupts the dormant state of plants
The milder than usual weather at this time disrupts the dormant state of plants, their cold tolerance decreases, while a marked cold front will bring back frosty weather this weekend...
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Home Start loan: MBH Bank has raised the stakes
MBH Bank has raised the stakes with the Otthon Start loan: the amount of credit that can be collected can be up to 350,000 forints. According to experts at BiztosDöntés.hu,...
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Perfume, LEGO rose and eternal rose are also available at eMAG before Valentine’s Day
Among the product categories related to Valentine’s Day, oriental perfumes are the best-selling this year, and instead of cut flowers, many people choose a sealed eternal rose, but many people...
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A strategically important logistics gateway has opened in Eastern Hungary: Ghibli and WLP jointly strengthen the region’s supply role
Ghibli Group and Weerts Logistics Parks (WLP) have opened a modern logistics hall with a floor area of 11,500 m² in Ebes, in response to the economic strengthening of the...
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Friday the 13th: “Love Grinch”, the anti-Valentine’s anthem, has arrived
The latest song by singer-content producer Dobai Aty, “Szerelem Grincs,” was released one day before Valentine’s Day, thoroughly stirring up the usual, heartfelt atmosphere on social media. The song, also...
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Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
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Applications are now open for the 2026 Siemens Media Award
Artificial intelligence in agriculture or as a conversation partner, bio-waste recycling and a Hungarian winner who also took home the regional grand prize – this was the case with last...
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
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Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
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ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
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2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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