News and articles
European retailers object to Kellanova takeover by Mars
The European Commission is to conduct an antitrust investigation into Mars‘ takeover of Pringles producer Kellanova, after retailers raised concerns about the manufacturer’s potentially excessive dominance. In August last year,...
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AliExpress launches fulfillment in Europe
Chinese online marketplace AliExpress is launching Local+, a fulfillment solution that allows retailers to outsource shipping. The platform has acquired several warehouses in Europe. As a result, shipping will be...
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New flavours, new sizes – Tarka is now even more!
The very popular 125g strawberry and apricot fruit yogurts are now joined by a raspberry flavour. In addition to this, the popular 400g Tarka Greek yogurt is now available in...
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Chamber of Agriculture: We do not ask for Ukrainian imports
The European Commission proposes indefinite benefits to Ukraine after the expired free trade measures, however, the position of the National Chamber of Agriculture (NAK) and the Association of Hungarian Farmers’...
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Albert Heijn launches “hybrid” milks in PlanetDairy tie-up
Denmark-based PlanetDairy described the move as “a major first for the European retail sector”. Albert Heijn, the largest grocer in the Netherlands, is launching a line of “hybrid” milks containing...
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The government supports the renewal of Hungarian winemaking and the preservation of its traditions
We have long considered the wine sector, which is always capable of renewal, as the flagship of agriculture, therefore agricultural policy also thinks in the long term, on a value...
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PwC E-toplist: The largest and most well-known online retailers
4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published the 2024 ranking of the most successful e-retailers on June 19 at a professional event attended by more than 40...
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Crisis Map 2024: The number of protracted crises has increased significantly
The MPRSZ registered and analyzed 450 crisis situations according to communication aspects in the Crisis Map 2024 publication. In the crisis list summarizing all crisis communication situations of the year,...
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Hungarians are the most likely to tip food delivery people online
Tipping remains popular among Hungarians, and this is also evident in the case of food orders. According to foodora’s own data, customers tip online for more than 21 percent of...
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Kifli.hu retained its first place in the online food market
Kifli.hu has topped the FMCG category of the e-commerce top list compiled by PwC this year, and is now the second largest player in the e-commerce market overall. Kifli.hu remains...
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SAP: Cloud development makes beer tastier
The 130-year-old Budweiser Budvar is known for its excellent beers, but its corporate governance system has been a hindrance to everyday brewing. The company, with a turnover of 140 million...
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Discover the Italian icon – MARTINI® opens a new chapter
Bacardi, a family-owned spirits company, is building on the values of its portfolio and one of the world’s most iconic brands, MARTINI, to respond to the changing expectations of modern...
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More than cooperation – the University of Sopron has been enriched with an IKEA showroom
The new teaching hall of the University of Sopron was ceremonially inaugurated on June 18, 2025, which was the result of a long-term cooperation between IKEA Industry Hungary Ltd. and...
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The historic success of Balaton red wine at the world’s largest wine competition
The Zelna Borászat in Balatonfüred achieved a historic success at the Decanter World Wine Awards, the world’s largest and most respected wine competition: their red wine Peregrina won a gold...
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The Sándor Demján 1+1 SME Investment Stimulation Support Program is launched
Hungary’s resources belong to Hungarian families and businesses! The Ministry of National Economy has made a positive decision to support another 141 micro, small and medium-sized enterprises within the framework...
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K&H: how many forints did Hungarians spend playing cards abroad?
K&H bank card customers made nearly 3 million purchases abroad, totaling almost 58 billion forints last summer, with the average amount spent per purchase being more than 178 thousand forints,...
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Security remains the most important consideration for 83% of Hungarian consumers when shopping online
Security remains the most important consideration for 83% of Hungarian consumers when shopping online, according to Visa’s 2025 CEE e-commerce payments survey. 84% of Hungarian online shoppers are ready to...
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Ferenc Vesztergombi received the Hungarian Wine Academy’s Lifetime Achievement Award this year
Grapes and wine not only provide a livelihood for hundreds of thousands of people, but also build communities, create relationships and preserve traditions – said István Nagy, Minister of Agriculture,...
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More chances, less hassle: the recipe of a good promotion
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann was one of the speakers at this year’s Day of Promotions. This article is available for reading in Trade magazin...
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Record participation at the Hungarian stand at the free products exhibition in Vienna
The Agrármarketing Centrum participated for the first time in the Free From exhibition for free, plant-based, organic and specialty foods and beverages in Vienna. The event, which will take place...
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Price drop in tomato selection and ample ice cream selection at PENNY
With the arrival of summer, PENNY awaits customers with seasonal products and price reductions. From June 18, juicy, home-grown tomatoes will be on the shelves at even more favorable prices,...
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New Hungarian app supports employees’ mental well-being
The issue of mental health in the workplace is an increasingly challenging one for companies, as while it fundamentally determines the performance of the organization, the increasingly important Generation Z...
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EY survey: domestic businesses focus on stability while preparing for growth
Hungarian businesses are currently focusing on operational stability, and are also planning investments and hiring, according to an EY survey. More than 230 Hungarian entrepreneurs participated in the consulting firm’s...
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Zsolt V. Németh: numerous measures have already been taken to mitigate drought damage
Numerous measures have already been taken to mitigate drought damage, 4.7 billion forints are available for water management directorates for equipment purchases and maintenance work – the State Secretary responsible...
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You can earn a festival pass with just two weeks of student work
The countdown begins in schools: on June 20, the letter V will be put on every board to end the vacation. With the start of the two and a half...
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Wizz Air suspends flights to Dubai and Abu Dhabi
Due to the escalation of the conflict in the Middle East and the resulting airspace closures, Wizz Air will suspend its flights to Dubai and Abu Dhabi from July 3...
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Duna House: Lake Balaton holiday homes now function as second homes
Lake Balaton holiday homes are now functioning as second homes, as a result of which not only prices have stabilized, but the season at Lake Balaton has also been postponed...
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István Nagy: Sino-Hungarian agricultural relations may soon resume
Hungarian agriculture and agribusiness have faced numerous challenges recently, but after we have overcome the viruses affecting almost all our animal species, Hungary has become free, so agricultural relations with...
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MBH: store closures drop to pre-Covid level
In the second half of 2024 there was a slowdown in retail store closures: three times fewer shops closed compared to the first half of the year, according to an...
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NAK: Brussels would give a green light to Ukrainian imports
The scope of the free trade measures granted to Ukraine expired on June 5, but Hungarian farmers cannot breathe a sigh of relief, as the European Commission is now working...
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