Magazine: Packaging has an influence on product sales and profit

Dairy company Sole-Mizo commissioned the experts of DS Smith with developing the promotional packaging for its new Mizo Coffee Selection portfolio, launched early summer. The motto was ‘Take the coffee experience with you’, and the focus was on mobility and on offering a taster from all 6 product versions when designing the hexagonal product offering basket, in which there was also a place for small cups. DS Smith’s packaging solution was reusable and had a strong image value after the coffee was consumed.

Results

• • Efficiently supporting a product launch
• • Creative visual representation for 6 different coffee types
• • Rapid assembly, easy to manage
• • Collective work, no time was wasted in finding the right solution
• • Maximising targeted retail sales
• • Appreciated by retailer partners and consumers
• • Trade recognition: PAKK Packaging Design Competition 2017 – silver medal. (x)