Coop Italia To Roll Out 5,000 New Private-Label SKUs

By: Gyarmati Orsolya Date: 2022. 05. 19. 08:10

Coop Italia is planning to launch 5,000 new private-label SKUs over the next two years, which will increase its product offering by 50%.

The aim of the initiative, according to the cooperative, is ‘to ensure quality and safeguard purchasing power in an increasingly difficult economic situation’.

ESM

Related news