Five steps to take when preparing for Black Friday

Róbert Nagy, product manager of Szallasguru.hu has collected the most important steps for retailers to take when preparing for Black Friday – our magazine picked five from these.

1. Think in terms of projects when preparing.

2. Keep focusing on the product selection.

3. Plan two campaigns – one of these should be a preparation campaign that communicates the exact time and the offers that will be made; it is also best to persuade shoppers to register in your online shop beforehand.

4. Plan resources consciously.

5. Also prepare for the day after – those who will only have time to visit the online shop at the weekend should also find targeted offers there, even if they are less good than the ones made on Black Friday. //