Heineken debuts with an Oscar-winning actor

The global brand draws attention to the lesser-known values of the beer with Benicio del Toro.

Wherever we go in the world, the familiar green bottle, the red star and the smiling 'e' winks at us as old friends. We all know what to think when we hear the word Heineken, but are we all aware of what is locked into the bottle?

Despite the fact that each day 25 million glasses of Heineken are consumed worldwide, we do not know too much about the popular beer. Therefore, the brand launches a new integrated campaign, which focuses on the little-known history of Heineken and on the beer itself.