ÖRT and NMHH joint workshop: The impact of human body image depiction on consumers

The workshop was opened by István Galambos, Deputy Director of the NMHH Media Market Cooperation and Research Directorate, highlighting the significance of the research:

“It is of utmost importance for the NMHH that the results of our research become known as widely as possible. ÖRT members are committed to ethical advertising, an important part of which is the appropriate portrayal of people. People have a natural desire to approach ideals of beauty, but it is important that these desires remain realistic and do not lead to self-esteem problems. It is particularly important that this message reaches the creators of advertisements, as it is their responsibility to convey the image they convey to consumers.”

Two recent studies by the NMHH were presented at the event:

Alexandra Fóris, child protection analyst at the NMHH Media Literacy Programs Department, spoke about the social media usage habits of 13–16-year-old adolescents. Their research showed that nearly half of adolescent girls feel less beautiful as a result of the content they see on social media, as many of them are unaware that the online space often presents them with a false image of reality. For young people, social media is not only a platform for entertainment and communication, but also one of the primary areas for shaping self- and body image. The study of the under-16 age group is of paramount importance, as studying the media consumption habits of this age group is essential to understanding the motivations of young people and helping them to take advantage of the benefits of digital life, while also being aware of its negative effects. (Read more: research)