Brazilian Supermarkets Plan ‘National Shopping App'
The Brazilian Association of Supermarkets (ABRAS) has announced plans to launch a nationwide shopping app in the second half of 2023.
The association, which represents the country’s major supermarket chains has already set up Supapp Marketplace Intermediações de Negócios, a new company that will mediate between supermarkets and consumers.
The name of the app has not yet been defined, according to media outlet Folha de Sao Paulo.
According to ABRAS, some 94,000 stores associated with 27 state supermarket entities in Brazil will be able to sell through the platform, which will also offer delivery services.
The aim of the initiative is to allow access digital tools for small players from the sector, in order to help them compete in the digital landscape, the paper reported.
Large chains, which already operate with their own e-commerce systems (including delivery), are also permitted to join the marketplace.
ABRAS’ strategic partner in the project, Solution Squad, is currently working on the implementation and launch schedule.
For supermarkets, the new sales channel will enable a reduction of costs and stock-outs thanks to the automated interconnection of stocks and the use of aggregated big data, as well as offering lower prices for both supermarkets and consumers.
The intention is to provide a superior level of service, including georeferencing of stores and distribution centers, so that customers can choose the retailer or store of preference.
Related news
Lactalis to invest $55m to expand dairy production in Brazil
The company is investing in two of its dairy plants…
Read more >Carrefour grows in France and Brazil, lags behind in rest of Europe
Carrefour says it is rather pleased with its financial results…
Read more >Nestlé Unveils New Solution To Reduce Fat In Dairy Ingredients
Food giant Nestlé has developed a new solution to reduce…
Read more >Related news
The BioTechUSA group was able to grow despite market challenges
The purely domestically owned BioTechUSA group has published its annual…
Read more >More than 13 tons of donations were collected at the joint Easter campaign of NOE and CBA
More than 13 tons of donations were collected during the…
Read more >MOHU supports Easter redemption with increased capacity
As the holidays approach, store traffic is expected to increase,…
Read more >