We gather information online and buy offline

By: trademagazin Date: 2016. 03. 03. 10:53

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Google’s survey found that the proportion of those consumers who gather information and buy online is the lowest, 1 percent in the FMCG category. In 40 percent of cases looking for information online leads to making a purchase offline. Ms Heal opines that online shopping has the best chances for spreading in niche markets and in impulse shopping.