Burger King Germany makes plant-based meals cheaper than meat

By: Trademagazin editor Date: 2024. 04. 12. 08:50

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In Germany Burger King has slashed the price of all its plant-based menus by 10 cents, making them cheaper than the restaurant chain’s meat-based options.

This article is available for reading in Trade magazin 2024/4

The change forms part of the “plant-based food for all” campaign to encourage consumers to try meat-free eating and emphasise the variety of flavours on offer. Burger King says it has received very positive feedback on its plant-based offerings and is also experiencing growing demand. //