HelloFresh enters the Italian market

By: Trademagazin Date: 2021. 12. 06. 12:07

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The Italian market entry marks an important milestone in HelloFresh’s global expansion strategy. Italy is the second country where the company showed up in 2021, following Norway in the summer. In Italy the meal kit category is still in its infancy and HelloFresh will be able to serve 75 percent of households right from the start.