Online is stronger if combined with offline

According to data published by EuroShop, it has a positive influence on the sales performance of online shops if they open an offline store.

There is a so-called ‘halo effect’, which means that those retailers that don’t have brick-and-mortar stores realise 50 percent lower online sales than those that do have an offline presence. A US study has found that opening a new physical store generates 37 percent more visits on the store’s website.

Between 16 and 20 February 2020 the EuroShop trade show in Düsseldorf will focus on this topic. //