An objective award was handed over at the BrandFestival recognizing branding performance

Creating a new tradition, the BrandExcellence recognition was handed over for the first time this year and will be distributed each year.

The professional award recognizes the outstanding branding performance of the past two years. The BrandExcellence award recognizes the added value of marketing on the basis of objective metrics as well as the related market growth. The jury’s aim was to create a branding award on the basis of objective and democratic principles. This year the winning brand will be chosen from the FMCG sector.

The award will be handed over at the BrandFestival awards gala on October 28.