Driving around Western Hungary to promote domestic food
This year the Coop Rally visited 5 counties in Western Hungary. The event, which took place on 13-14 September and was organised for the 17th time in 2023, attracted nearly 300 participants who made 8 stops in Fejér, Komárom-Esztergom, Somogy, Vas and Veszprém counties and in Budapest.
This article is available for reading in Trade magazin 2023/10.
Just like in former years, the Coop Rally was supported by the Ministry of Agriculture and its chef patron was Minister of Agriculture Dr István Nagy, who told at the closing ceremony:
“I am grateful to the Coop retail chain, because domestic food products have a more than 85% share in their stores. We are working to ensure that all the retail chains in Hungary, both Hungarian and multinational, reach minimum this level”.
The main patron of the event was Dr. István Nagy, Minister of Agriculture
The minister also presented Co-op Hungary Zrt. with a ministerial certificate of appreciation, which was accepted by László Pekó, chairman of the group’s Board of Directors. László Pekó said thank you to the government for launching the Hungarian Village Programme, as part of which the group’s HUF 5bn investment was complemented with HUF 7bn state funding, so that 461 Coop stores could be modernised, by this making life better for about 450,000 people living in small villages.
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Törley Pezsgőpincészet
Kornél Müller
managing director
Törley Pezsgőpincészet
“At Törley innovation is part of our heritage, and we always make our sparkling wines using the latest technologies, but at the same time also preserving our traditions. We are the only one in Central Europe to make sparkling wines using four different processes. Our products are made from 100% Hungarian grapes.”
Location: Budapest
Annual turnover (2022): –
Well-known brands: Törley Pezsgő, Hungaria Pezsgő, François pezsgő
Gyermelyi Zrt.
Norbert Káhn
commercial director
Gyermelyi
“Gyermelyi Zrt., which employs more than 500 people, was pleased to host the Coop Rally once again, promoting Hungarian products. We also had the chance to show the trade our new mill, which has been inaugurated this year and grinds 800 tonnes of wheat a day. We also produce 170 million eggs a year, most of which are sold in the domestic market”.
Location: Gyermely
Annual turnover (2022): HUF 46.6bn
Well-known brands: Gyermelyi pasta, flour, egg
Sága Foods Zrt.
László Bárány
CEO
Sága Foods
“The Bárány family has been involved in poultry farming for 116 years, and this makes us the oldest poultry farming dynasty in Hungary. Sága and its 250 employees were really glad to welcome the Coop Rally in Sárvár for the 4th time this year. As a 100% Hungarian family-owned company, we feel it is essential to raise awareness of the values of quality Hungarian food, and to promote these brands and products”.
Location: Sárvár
Annual turnover (2022): HUF 13.9bn
Well-known brands: Sága, Füstli, Selyemsonka
Sole-Mizo Zrt.
Domián Gábor
kereskedelmi
igazgató
Bonafarm
“Sole-Mizo Zrt. is a member of the Bonafarm Group, which is one of the largest vertically integrated agri-food groups in Hungary. Our group employs more than 8,000 people and we are the proud owners of brands such as Mizo and PICK. We are happy to support the Coop Rally, as the promotion of Hungarian products is very important for us too”.
Location: Marcali
Annual turnover HUF (2022): HUF 121bn
Well-known brands: Mizo, Mizo Túró Rudi, Mizo Coffee Selection, Farmer, Gazda, Hazai
Alföldi Tej Kft.
Csaba Hang
commercial director
Alföldi Tej
“Over the past 20 years, Alföldi Tej Kft. has become a key player in the Hungarian dairy and dairy processing market. The company follows the cooperative model that is so popular in Western Europe. Our two plants in Székesfehérvár and Debrecen process around 270 million litres of milk per year. We are happy to be part of the Coop Rally once again”.
Location: Székesfehérvár
Annual turnover (2022): HUF 55.7bn
Well-known brands: Magyar tej, Riska, Pure Milk, Mesés
CO-OP Star Zrt.
Dr. István Rédei
president-CEO
Co-op Star
“It is Hungarian retailers who know and love Hungarian consumers the best, as they are our family members, relatives, friends or good neighbours. Together we can do the most to ensure that our future rests on a stable supply of quality domestically made food. This is why we have organised the Coop Rally every year for 17 years now: to demonstrate the power of working together.”
Location: Várpalota (Coop Szuper Plusz store)
Annual turnover (2022): HUF 42.8bn
Well-known brands: –
Mecsek Füszért Zrt.
Lajosné Nagy
CEO
Mecsek Füszért
“Mecsek Füszért Zrt. is a 100% Hungarian-owned company, with more than 2,000 employees. Our logistics centres serve around 258 Coop stores in the region. In our shops more than 85% of the products available are made in Hungary! We were delighted to welcome the rally’s participants in our warehouse in Veszprém.”
Location: Veszprém (logistics centre)
Annual turnover (2022): HUF 69bn
Well-known brands: –
Polus Sütő Kft.
András Sallai
managing director
Polus Sütő
“Polus Sütő believes it is important to make quality Hungarian food available in large numbers to as many Hungarian consumers as possible. We mostly use Hungarian ingredients and work with Hungarian producers. The Coop retail chain is one of our most important partners, and we have had a good relationship with its members for more than 20 years”.
Location: Ajka
Annual turnover (2022): HUF 1.8bn
Well-known brands: –
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