A full circle

This article is available for reading in Trade magazin 2025/10.

Essity was the host and customer marketing manager Réka Nagy and her team welcomed participants. The topic was “2025 GoPro Brands – professional brand marketing, shopper and in-store solutions”. In her presentation, Zewa brand manager Réka Forgách gave the audience an insight into Essity’s test&learn campaigns. 

Réka Forgách
brand manager
Zewa

The topic was “2025 GoPro Brands – professional brand marketing, shopper and in-store solutions”.

In her presentation, Zewa brand manager Réka Forgách gave the audience an insight into Essity’s test&learn campaigns. 

Viktória Papp
shopper marketing
manager
Zewa

Shopper marketing manager Viktória Papp showed illustrative examples of in-store campaign implementation.

Why do we love beer?

On 11 September the end-of-summer POPAI meeting was held at Heineken’s Budapest headquarters.

National trade marketing manager Ádám Zahovay and his team gave interesting presentations and organised a surprise programme, during which participants received thorough beer training in both theory and practice.

The topic was “2025 GoPro Brands – professional brand marketing, in-store and HoReCa solutions”. Modern trade channel and category development manager Bernadett Balogh talked about the in-store appearance of the Gösser Spritz display. This was followed by a presentation on the HoReCa secrets of the “Let’s Pour Together Tour”: shopper marketing manager Emese H. Magyar introduced the 2024 Soproni beer promotion, realised in partnership with rock band Tankcsapda. 

Emese H. Magyar, Ádám Zahovay, Bernadett Balogh

Gábor Szabó, beer ambassador for Heineken spoke about the history of beer and shared fun facts about the brand. Participants also had the opportunity to try beer tapping.