Nestle may extend plant-based burger partnership with McDonald’s

By: Gyarmati Orsolya Date: 2019. 06. 12. 08:10

Nestle could expand its plant-based burger sales partnership with fast food chain McDonald’s beyond Germany and is also looking for other partners, the Swiss food giant’s head said on Tuesday.

The market for meat substitutes could soar to $140 billion over the next decade, according to Barclays, as many health- and climate-conscious consumers seek to reduce their meat consumption.

Nestle launched its plant-based Incredible Burger in April under the Garden Gourmet brand in several European countries. The same month, McDonald’s started selling the patties as “Big Vegan TS” in its 1,500 restaurants in Germany.

Awesome Burger would be available from retailers and at restaurants in the U.S. in September or October.


More related news >

More new products