Migros Launches Plant-Based Hard-Boiled Eggs

Swiss retailer Migros has introduced plant-based, hard-boiled eggs, which it claims is a first in the world.

This month, the ‘V-Love The Boiled’ SKU will be rolled out in select Migros branches of the Zurich, Basel, Lucerne and Geneva cooperatives, the company added.

The alternative egg has been developed in-house by Migros Industrie in Switzerland and results from years of research.

The egg is manufactured in Switzerland by ELSA, a Migros subsidiary.

‘V-Love The Boiled’ eggs are made of soy protein and comprise two different masses. During production, the outer white shell is filled with the vegetable-based ‘egg yolk’.

The product, which resembles an ordinary picnic egg, can be cut and prepared accordingly.

It will be available in a pack of four, priced at CHF4.40 each, the retailer added.

ESM