Generation Z breaks into e-commerce with increasing purchasing power and strong expectations

Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and young people in their early 20s take for granted the lightning-fast shopping route, personalised experiences and mobile-optimized services, and if the webshop does not stand up for the social values that are important to them, they will move on. And while we’re deciphering the background to the customer decisions of today’s 12-26 year olds, the youngest ones are coming: soon