Growth management on a digital basis

At the end of November the year’s last Ecommerce Meetup was organised and the topic was growth management. Fruzsina Donáth from SmartCommerce Consulting gave a brief overview of building an effective and successful growth supporting strategy.

A roundtable discussion followed where Zita Garamvölgyi from Decathlon, Ádám Fürjes from Rossmann, Márk Szomolányi from Auchan and Arnold Lázár from Euronics exchanged their views. Although the four market players manage growth differently, the experts agreed that serving customers, offering them real experience and providing complex solutions are very important.