An increase in the domestic direct and interactive marketing market

The Direct and Interactive Marketing Association (DIMSZ) published its report on the 2014 Direct Marketing sector spendings on 3 March.

The market spendings increased. The sector maintained its fourth place in the advertising market. By 2015, experts expect a positive year on the improving Direct Marketing market, where the digital solutions are becoming increasingly important, due to the influence of a number of factors.