Fruit juice is the seventh biggest (in value) from the 90 grocery categories audited by Nielsen. Annual sales are worth between HUF 38 and 40 billion.

In the December 2012-May 2013 period retail sales plunged by 5 percent in value and by 8 percent in volume – reported the Nielsen Retail Index. Flavours: orange had an 18-percent value share, followed by peach at above 15 percent. Fruit mixes came next just below 15 percent and apple’s share was 14 percent. Manufacturer brands’ realised 75 percent of retail value sales – up 1 percentage point from the base period.