NMHH: product placements in commercial TVs increased by 15 percent in the first half of the year

RTL Klub and TV2 had 17,796 product placements in the first six months of the year, which is a 15 percent increase, compared to the same period of last year, according to a study adopted at this week’s meeting of the National Media and Communications Authority (NMHH) – the the NMHH’s Communications Directorate told MTI on Thursday.

According to the announcement, most product placements (2298) were related to RTL Klub’s Reggel show, followed by Fókusz and Drága örökösök, The Bezár a bazár! show of TV2 is fourth on the list with 886 product placements. (MTI)