No more fresh meat promotions from Jumbo in the Netherlands

By: Trademagazin editor Date: 2024. 05. 14. 11:34

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From 27 May Dutch retailer Jumbo will stop its price promotions on fresh beef, pork and chicken in all stores and online. Jumbo said the decision is in line with its target to sell 60% plant-based protein by 2030, and has already set a 50-50% target for selling plant-based and animal protein by 2025.