Nielsen: Hungarians prefer to buy in shops with loyalty program

Almost 75 percent of Hungarians prefer to buy in shops where you loyalty programs are offered – the Nielsen international market researcher reveals in its survey.

According to the summary sent to MTI on Tuesday, the most common form of participation in loyalty programs is loyalty cards. The majority of consumers surveyed in sixty-three countries primarily ask a loyalty card for a certain product or for a discount. 83 percent of respondents in Hungary is attracted by this feature, while the European average is 82 percent.