Nielsen: online retailing is four times faster than traditional

Globally, online retail sales are expanding four times faster than traditional offline trading and will grow by nearly a fifth every year in the future.

Over the next few years, the e-commerce of fast moving consumer goods (FMCGs) in European markets will be influenced by the changing dynamism of working and private life, and will drive by the consumer demand for practicality, according to a recent report of the Nielsen Market Research company. (Nielsen)