Nielsen: companies in Central Europe generously support sports
In 2018 alone, the companies wil spend 355-365 million USD for sports and festival sponsorships in Hungary Poland and the Czech Republic according to the Nielsen Sports research. Ninety percent of the value spendings to be spent on sports events.
The biggest slice (49 percent) in the budget is for football, followed by winter sports with 17 percent and volleyball support with 9 percent. Among the company profiles, the most active are the producers of sportswear, consumer products, energy companies and banks. (Source: Nielsen)
Related news
Survey: Most shoppers spending more time reading food labels
A new consumer survey from global data standards organization GS1…
Read more >Glass bottles found to contain microplastics
Drinks sold in glass bottles have been found to contain…
Read more >Greek Supermarkets Beat European Rivals On Price
Greek supermarkets offer a more affordable average household basket, compared…
Read more >Related news
Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner…
Read more >Valeo Foods Group buys Italian panettone maker Melegatti 1894
The acquisition is the second Valeo Foods Group has announced…
Read more >Croatia’s Studenac Obtains €300m Financing Package
Croatian retailer Studenac has secured €300 million in funding to…
Read more >