Nielsen: we spent 57 billion HUF in hypermarkets, supermarkets and drugstores Between March 9-14

By: Trademagazin editor Date: 2020. 03. 30. 12:55

By the time of COVID-19 coronavirus outbreak (week 10), 98 percent of Hungarians had heard of the epidemic, and six out of 10 were worried about it before the infection started.

Before the emergency was announced, only 11 percent had begun filling the epidemic chamber, according to Nielsen’s representative nationwide survey of 800 people. Exceptional consumer response generated 57 billion HUF in retail sales per week based on scanned data from retail chains, up nearly 50 percent from the same period of last year. The winner of Week 11 was household paper, including toilet paper, of which about 150 percent more was sold, worth almost 1.8 billion HUF.

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