Nielsen: notable change in the market of air fresheners

Nóra Veres
senior market research
advisor
Nielsen

Air freshener value sales augmented by 11 percent in the June 2017-May 2018 period and amounted to more than HUF 10 billion. In the same period like-for-like volume sales grew by 10 percent. Stores with a floor space above 400m² were responsible for 59 percent of value sales. 87 percent of air fresheners bought were manufacturer brands (up 1 percentage point).