Nielsen: the market of own-branded products has gained a new impetus

The Hungarian consumers purchase commercial brands from pet foods and kitchen towels.

The market of commercial brands has gained a new impetus in term of the sales of global retail markets. In Hungary, the market share of self-branded food products increased by about 1 percentage point in 2017 reaching nearly 29 percent of the more than 1,700 billion total turnover of the market. In the chemical commodity market, manufacturers’ brands are still strong, almost one-fifth of the 400 billion in sales were by commercial brands in 2017. (Nielsen)