Nielsen declining epidemic demand

By: Trademagazin editor Date: 2020. 04. 08. 11:50

Between the 8th and the 14th week there was a price increase of barely 1 percent; in week 13, the turnover of hypermarkets, supermarkets and drugstores increased by only 4 percent.

With a 4 percent increase in value, the weekly retail data show that the initial demand in hypermarkets, supermarkets and drugstores is dampening with the filling of the epidemic chamber, so in the 13th week from March 23-29 in total It peaked at 39 billion HUF, according to a summary of weekly scanned data from Nielsen retail chains. With this, sales were slightly below annual growth in 2019, signaling the start of retail consolidation. (Nielsen)