Food trade’s TV spots reached the highest number of viewers in June among the product categories
The longest average daily TV watching time was measured within the age group over 60, while the the 18-29 age group watched the TV the least.
On list price, advertising spendings rose by 20 percent from a half year to another.
Food trade’s TV spots reached the highest number of viewers in the 18-49-year age group among the product categories in June this year. Food products are followed by other medical products, automobiles, credits-loans and a mobile subscription / package – the Nielsen Audience Measurement Ltd. reveals on the basis of the data of the channels.
(Source: Nielsen)
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