Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas
In December last year, Hungarian consumers purchased 223 billion HUF in domestic retail trade, which is 10 percent of total annual turnover, 3 percent more than a year before. 83 percent of Hungarians buy their gift packages 1-2 weeks before Christmas, typically for family members – according to Nielsen’s nationwide research on gift packages. Hypermarkets are the big winners of the holiday season.
One fifth of total retail spending (421 billion HUF) is concentrated on the festive period, from November to December; four-fifths of this is food, according to the Nielsen Retail Index. In terms of store selection, hypermarkets play a prominent role during the holidays, with 27 percent of value added generated during the holiday season. (Nielsen)
Related news
Climate Policy Institute: climate change may cause food prices to rise further
Climate change has a significant impact on the world’s agriculture,…
Read more >The melon season started earlier this year
This year, we can enjoy high-quality cantaloupes and cantaloupes two…
Read more >MBH Bank: Retail trade can be one of the mainstays of this year’s growth
Retail trade is one of the areas through which the…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >