Nielsen: 41 percent of the Hungarians believe that it is worth to by premium products

Intense and uniquely aromatic arabica coffee, leaf tea on the highest degree of tea culture, sourdough bread made with great care or capsule washing powder. For example, most of the Hungarians are willing to pay more than average amount for such premium products.

Their share in case of coffee or tea is 40 percent, in case of bread and other bakery products: 39 percent, in case of detergents: 38 percent, followed by dairy products: 33 percent, soap and personal care products creams: 32 percent and clothing and footwear 32 percent – reveals Nielsen’s global survey on premium products.