Nielsen: one-fifth of Hungarian buyers buy family-friendly products

When purchasing a new product, one fifth of Hungarian consumers are looking for products that can be used for the whole family, while one-tenth of them are curious in multifunctional products.

The convenience aspect, although has grown in proportion, was still important for only seven percent pf the Hungarians at the time of the last purchase, while customized personalized products only found five percent of buyers – according to the latest report of the Nielsen Market Research Company. (origo)