Nielsen: Barbecue sausage is the hit product of the garden parties

The market for barbecue products is incresing significantly between May and August. The turnover of both grilled sausages and grilled cheese reached a double-digit growth in value between February 2017 and January 2018, compared with the same period of the previous year, according to Nielsen’s retail index. This means 2,000 tons of grilled sausage and cheese in weight.

With the coming of warmer days, the barbecue season begins, which will be strengthened in the late spring months and lasts all summer long. The genre is becoming more and more popular – the retail data reveals.