Nielsen: the companies are competing for the secrets of the consumers

The trading companies and the consumer product companies can acquire all the secrets of the consumers soon.

Mitch Barns,  Presdent and CEO of Nielsen

The more thoroughly and intensively we use a smartphone or tablet, the companies can learn about us the more. “I believe that the mobile internet shopping revolution only just begun. The mobile devices not only provide access to the Internet, but it is much more important that they bring the Internet to the consumers”- Mitch Barns, President and CEO of Nielsen, the world's largest market research compan told in an interview to Die Welt, German daily. (Source: Nielsen)