Nielsen: We spent 303 billion HUF on premium products last year

Consumers’ purchasing preferences were significantly rearranged in 2016. With regard to price segments, the demand for premium products is growing in the top 10 categories of food and chemical products, the retail index of Nielsen reveals. The value turnover of premium foods increased by 11 percent, while household chemicals sales increased by 9 percent, compared to 2015. Most dynamically, the demand for premium juices rose last year by 34 percent.

Among the four traditional price categories (economical, low-mid, mainstream and premium), the turnover of the premium category increased the most significantly by 30 percent from 2015 to 2016. The demand for economical products – especially for the top 10 foodstuffs – has decreased, due to the continuous rise or stabilization of the consumer confidence index, which indicates that Hungarian consumers are more optimistic and more positive about their financial position. (Source: Nielsen)