Nielsen: the companies spent 24 percent more on the TV advertising of foods
The companies spent 24 percent more 78.4 billion HUF on the TV advertising of food products in the first half on list price, without discounts – told the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.).
The list price spending of the household chemical goods and cosmetic products in TV increased by 14 percent and reached 68.3 billion HUF – the market researcher added.
According to the survey, television advertising increased significantly. The list price spendings of the Hypermarkets in the first half of this year was 13.8 billion HUF, which was 34 percent higher than in the previous year.
Related news
97% Of Portuguese Prefer Physical Stores, 22% Shop Online, Study Finds
Despite 22% of Portuguese consumers now shopping online, physical stores…
Read more >Croatian Entrepreneurs’ Association calls for uniform reduction of VAT on food
Due to excessive price increases, the Croatian Entrepreneurs’ Association (UGP)…
Read more >The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >Related news
The 30,000-forint pensioner food voucher cannot be used in all stores
Between September 1 and October 15, the 30,000-forint pensioner food…
Read more >K&H: more and more Hungarian SMEs are looking for EU funding opportunities
The desire to apply has flared up again among Hungarian…
Read more >Here is the Supermint summer seed test: zucchini in the lead role
Experts from the National Food Chain Safety Office (Nébih) tested…
Read more >