Nielsen: the companies spent 24 percent more on the TV advertising of foods

The companies spent 24 percent more 78.4 billion HUF on the TV advertising of food products in the first half on list price, without discounts – told the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.).

The list price spending of the household chemical goods and cosmetic products in TV increased by 14 percent and reached 68.3 billion HUF – the market researcher added.

According to the survey, television advertising increased significantly. The list price spendings of the Hypermarkets in the first half of this year was 13.8 billion HUF, which was 34 percent higher than in the previous year.