GVH analysis examining “green” marketing messages with an international focus
The findings of the market analysis of the Economic Competition Authority (GVH), in which the competition authority’s investigators scrutinized claims related to environmental protection, are forward-looking at the international level as well – it was revealed at the GVH’s English-language workshop. In the study published in mid-January, the GVH investigators came to the conclusion that in many cases the green claims used by businesses are unclear and confusing, and a significant number of consumers are not aware of the exact content and meaning of the individual claims and markings.
For the widest possible use of the market analysis published on January 11, 2024, and to discuss the growing role of consumer protection law enforcement in the green transition, on January 24, 2024, the GVH will hold an online, English-language, “Green claims: consumer perception, developments and guidance” organized a panel discussion.
At the workshop, experts from GVH and a researcher from Eötvös Loránd University (ELTE) explained in detail the findings and recommendations of the market analysis examining environmental claims made public in January. The international participants of the panel (one professional leader of the British and Polish competition authorities each) presented the experiences of their own competition authorities, closed and ongoing cases on the subject, and explained the main points of their guidelines regarding green claims.
Related news
Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >Blacklisting for painting green?
Greenwashing (Hungarian: greenwashing) is the practice of presenting a business…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more…
Read more >Almost 20 percent cheaper food? The government is satisfied with the results of the margin reduction
“Thanks to the margin reduction, more and more products can…
Read more >