7-Eleven To Explore The German Market

By: Trademagazin editor Date: 2023. 04. 14. 09:31

Convenience chain 7-Eleven is reportedly planning to enter the German market, according to media reports.

Master franchisor of the 7-Eleven brand worldwide, 7-Eleven International LLC, which itself is owned by Japan’s Seven & i Holdings Co, is seeking experienced franchisees for launching new 7-Eleven stores in parts of Western Europe.

In addition to Germany, the retailer is considering setting up outlets in France, Ireland, Italy, Poland, Spain, Turkey, and could also consider the UK. Austria and Switzerland. The plan does not include Benelux countries.

7-Eleven is a global brand operating more than 83,000 stores across 19 countries. In addition to 7‑Eleven stores, it operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.

Israel Opening

In January, 7-Eleven opened its first store in Tel Aviv at the Dizengoff Centre Mall, marking its entry to Israel.

Located in the country’s second-largest city and largest metropolitan area, the store offers international food and beverage items, as well as local delicacies.

Structural Reforms

Last year, Seven & i Holdings Co announced plans to revamp its board of directors as it sought to accelerate overseas growth.

The operator of 7-Eleven convenience stores was under pressure from activist fund ValueAct Capital to make structural reforms and sell off assets.

The revamp was intended to add diversity and bring in new skills as the company pursues growth outside Japan, it said.


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