Product sizes are not always reduced due to inflation

In recent years, customers may have noticed something about some of their favorite products, like Pampers diapers or Always feminine hygiene products: they’ve gotten smaller. However, this reduction in size does not mean a change in quality, the smaller products are just as efficient as their predecessors. The transformation is an important part of P&G’s broader strategy to address the pressing issue of environmental and consumer sustainability. Products that have become smaller as a result of continuous improvements not only reduce the amount of material used per product, but also result in smaller packaging, less waste and lower transportation costs, reducing the ecological footprint resulting from the production and use of the products.