Consumer goods manufacturers do not dare to plan for the long run

By: Trademagazin Date: 2022. 02. 03. 10:39

Consumer goods companies are only planning for the short term to meet the sudden and unpredictable changing needs of customers, according to a joint international study of 370 industry leaders by EY and MIT. Fmcg market participants can now plan ahead for a maximum of 2 years instead of the previous 5 years. The primary reason for this is that their customers can change their opinions about a product in the blink of an eye based on online reviews and social media influencers’ posts, and this has a spectacular impact on their shopping habits.

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