Coke bottle isn’t iconic enough
Coca-Cola was unable to convince the judges of the EU General Court to give trademark protection for the new version of its iconic bottle: the court ruled it wasn’t distinctive enough. Coca-Cola sought to convince the court that consumers would see it as a natural evolution of the earlier shape, but the court ruled that it was like the majority of bottles in the market.
Related news
Coca-Cola exceeded expectations
Coca-Cola has surpassed quarterly expectations largely due to increased consumer…
Read more >The EP approved the review of the EU’s common agricultural policy
The revision of the common agricultural policy (CAP) was approved…
Read more >Coca-Cola signs $1.1bn deal with Microsoft in generative AI push
The drinks group has been working with generative AI for…
Read more >Related news
Nébih experts examined the cheapest foods
In order to protect consumers, the National Food Chain Safety…
Read more >Szentkirályi Magyarország’s deposit-fee PET bottles are already on store shelves
Szentkirályi Hungary was one of the first to start the…
Read more >Buyers of Nestlé products can help the needy in several ways in May
Between May 9 and 22, Tesco customers can once again…
Read more >