Coke bottle isn’t iconic enough

By: trademagazin Date: 2016. 04. 05. 09:36

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Coca-Cola was unable to convince the judges of the EU General Court to give trademark protection for the new version of its iconic bottle: the court ruled it wasn’t distinctive enough. Coca-Cola sought to convince the court that consumers would see it as a natural evolution of the earlier shape, but the court ruled that it was like the majority of bottles in the market.