Coke bottle isn’t iconic enough
Coca-Cola was unable to convince the judges of the EU General Court to give trademark protection for the new version of its iconic bottle: the court ruled it wasn’t distinctive enough. Coca-Cola sought to convince the court that consumers would see it as a natural evolution of the earlier shape, but the court ruled that it was like the majority of bottles in the market.
Related news
Beekeepers receive 5.8 billion forints of animal welfare support annually
The participants in one of the smallest and most important…
Read more >Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler…
Read more >Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could…
Read more >Related news
Pick Szeged Zrt.’s profit decreased, but its sales revenue increased last year
Pick Szeged Zrt.’s after-tax profit in 2024 was 6.7 billion…
Read more >Nestlé’s solar park in Szerencs was handed over
Nestlé inaugurates a new solar park at its Central European…
Read more >8 great ideas for a more conscious, accepting and livable future in the Solutions for Tomorrow challenge finals
The fifth season of the Solutions for Tomorrow challenge has…
Read more >